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Does Your Business Use Client Service Report Cards?

  Information noted on a client report card tells you just what you need to do to improve your business.   In our agency, we monitor all service satisfaction activity on a consistent basis. One of the greatest monitoring tools we developed is what we affectionately call the client...

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Is It Worth Awarding Surprise Bonuses?

Make it a habit to reward a job well done. Most people are motivated by money. People are perhaps even more motivated by unexpected money. You know that feeling of finding a $20 bill in the pocket of an old pair of jeans? There’s a way to give that...

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Aiming for 100% of the Marketplace

Is your business aiming for 100 percent of the marketplace? Let’s begin by discussing your ideal marketplace. There is a goal I have in my business—I want to reach 100 percent of the marketplace. Does this mean that I cast the widest net possible in order to increase my...

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Learnable Mindsets of Highly Successful People

Develop skills that successful people exude.   What do people like Richard Branson, Bill Gates, and J.K. Rowling all have in common? They are all truly successful in their dedicated fields. In fact, they continue to excel time and time again. While most of this was hard work, determination,...

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How Niches Lead to Riches

Choosing niches to target allows you to become an expert in your industry. A niche market is a smaller subset of the marketplace on which a specific product is focused. The market niches you choose to target defines the product features you promote to satisfy specific market needs, as...

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How to Nail Down Employment Contracts

Protecting your business with employment contracts. Any business owner will understand that the employees are the backbone of the company. They bring in customers, satisfy clients, and run the entire business’s housekeeping daily. Team members are the most important piece of the business. As a result, it’s so important...

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