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Should You Hire a Personal Assistant?

Why You Should Consider a Personal Assistant Most people who run their own small businesses don’t believe they can afford a personal assistant. In my opinion, you can’t afford not to have a personal assistant! There is only one you—and that means you shoulder the primary responsibly for turning...

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Should You Be Writing Monthly Newsletters?

Monthly Marketing Strategy with a Newsletter I remember the day we first started doing newsletters. It was years ago. We printed them on plain white paper and had to manually peel and stick the mailing labels on each one. It was a painstaking task that required a team effort each month because...

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How to Earn and Ask for More Referrals

Referral and Marketing Ideas There are a few business owners who hate asking for referrals, often feeling that they’re bothering clients or that they’re asking too much. While this is normal to feel and certainly not wrong, referrals are a valuable resource that every business can benefit from. In...

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Should You Provide a Written Guarantee?

Giving Your Clients Peace of Mind I decided that giving our customers peace of mind about their decision to purchase a new policy could never be a bad idea. So, I wrote a simple, no-frills, and no-hidden-clauses guarantee that states: “If you’re not happy with your service with us, or if...

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Why to Initiate Offsite Team Meetings

How Team Meetings Are Essential to Your Business Winston Churchill once said, “The war was not won through the plan, the war was won with the planning.” You and your business reach higher levels and grow faster because you meet and plan with the like-minded people in your organization and...

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Easy Tips to Watch Your Money

We are so quick to say in our businesses that we are here to “serve our customers,” but at the end of the day, we are also all in business because we need to earn money. One of my favorite quotes from Earl Nightingale’s inspirational book, The Strangest Secret,...

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