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Never STOP Marketing

Posted on by Mike Stromsoe

You have taken the time to sit down with your team, gather ideas and now you have created your AWESOME NEW Referral Rewards Program for 2012…

Now how do you get the word out?

Let’s take a minute to think about this.  If you want to reach 500 people (for example), which of the following media would you use?

  1. 1. Phone
  2. 2. Fax
  3. 3. SMAIL
  4. 4. Email
  5. 5. Text
  6. 6. Social Media
  7. 7. Video

The correct answer is ALL OF THE ABOVE!!!  People are different.  I personally like to correspond via Email, my wife likes to conduct business over the phone, my son likes Facebook… you get the idea.

Here are just a few ideas that you may use to promote your referral program:

    • 1. SMAIL new flier and handwritten letter to your existing client base,
      centers of influence and your past referrers.

 

 

 

    • 4. Create Email signature and use on EVERY Email!
      PS  Did You Know… about our AWESOME New Referral Rewards Program, where YOU get a $15 Gas Card, PLUS a $10 donation in Your Name to Your Favorite Charity just by telling your friends and family about Stromsoe Insurance!  There are many other great prize giveaways and there is NO Limit to the number of gas cards you may earn.

      Check Out ALL of the program details HERE…

      Follow us on the web for MORE Great Prize Giveaways…

    • 5. SMAIL referrer appreciation postcard every month, featuring monthly winner, charities benefited, upcoming prizes.
    • 6. Promote using VIDEO and use it EVERY where.
      The Insurance Doc™ unveils the New 2012 Referral Rewards Program

 

    • 7. ALWAYS include in your monthly newsletter.

 

  • 8. Create a Closing Phone Script (i.e.  Thanks for your time today, we appreciate your business.  Do you know about our new referral program, where you can WIN great prizes like_______?)

These are just a few ideas to get you started.  Keep in mind, it’s NOT about you. Most people move to the beat of their own radio station “WIIFM” (What’s In It For Me).

Be CREATIVE, think “outside of the box”!

If you would like to know more about what the Unstoppable Profit Producer Program™ can do for you and your agency business, CALL 800-770-9984 or Email us at info@unstoppableprofitproducer.com.

Where Is Your Revenue Coming From?

Posted on by Mike Stromsoe

I hope this finds you well and consistently implementing!

Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation.

In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule.  What it means is that in many cases 80 percent of your revenue is generated by the top 20 percent of your existing clients.  I have been in business for a long time, and I have done the math time and time again and have found that this principle is pretty accurate.

  • – So, does your team know who your top clients are?
  • – Are you on the phone with them often?
  • – Do you they get preferential treatment when they call in?
  •  

…or is your team spending all of their time on the bottom 20 percent of your clients that are always complaining about something and constantly have problems paying their bills on time?

If so, then it is time to put our Client Segmentation system in place. I warn you – this is NOT an easy task.  It takes a lot of time and effort, preferably done by someone that is highly detail oriented and talented enough to understand the mindset and to go through your entire book of business.

In our ‘Living Agency Laboratory’ we like to think of all of our clients as an ‘A’ client.  This is why our segmentation is by ‘A’ clients, ‘AA’ clients and our top 20 percent, the ‘AAA’ clients.  In our agency, we try to pay extra attention to our AAA clients because let’s face it, we’re not spending enough time with them anyway.  We are too busy catering to the bottom 20 percent which we systematically do our very best to try to fire – meaning release them, send them on their way.

I can’t tell you enough, Client Segmentation is an absolute MUST DO in any business.

  • – Understanding where your clients are coming from, who your most important clients are.
  • – Who are the influential people that are your clients?
  • – Who are the people that if you touched that client would instantly open five more doors?
  •  

The opportunities are endless.  Are you ready to take charge of your agency today? Call 800-700-9984 or email me at info@unstoppableprofitproducer.com.  I’m here and ready to help you Explode Your Profits in 2012!!!

Top Notch Team Leaders Do This

Posted on by Mike Stromsoe

I hope this finds your week turning out to be an absolute, over the top, off-the-charts win! If not so far, you still have time to turn the tide.

Questions continue to surface on how we organize our team, keep our team together, keep them motivated, keep them moving forward, compensate them at a level that keeps that motivates them, keeps them producing, and so on.  It would be unfair if I did not share some of that information with you today. Here are few snippets for your implementation:

The hands down, number one thing that we do team wise is the weekly team meeting.  It happens every Wednesday morning at 8:29am, and it’s over by 8:59am.  It’s not very long, but I come to the table with an agenda every week, and I bring something of value to the agenda, a meaningful conversation that might be going on in the mind of my marketplace, and in this particular instance, it’s my team members’ marketplace.  I have to understand what they’re going through, what they’re experiencing, and everything associated with it.  If I’m not paying attention to that, then I can’t relate to it.  So this week’s team meeting as an example was talking about success, I discussed what it takes, it was talking about whether there’s really a magic pill that’s going to bring them more opportunities to write more business instantly, among other things, and what I’ve listed below are the items that are on the agenda, and I’ll give you some detail on that as much as I can:

  1. 1. Official opening of the work comp feeding frenzy in our home state is 09-01-2011. (Educate and motivate).
  2. 2. The reading of client report cards that came in recently. This totally motivates the team!
  3. 3. Distribution of pedometers. One of our health carriers sought us out this week because we are writing so much business, the pedometers were one of the gifts (the other was money).
  4. 4. New comparative rater discussion.
  5. 5. Input from team about marketing to a niche marketplaces. We are consistently launching new programs and this month is NO exception.

And at the very end of the meeting, I showed the following video to finish it off.  Now, the reason I showed this video is I want them to be successful and I want them to understand in the mind of the marketplace they are trying to reach, which are our customers and our prospects.

Here’s the Secrets of Success (video) – please watch it closely, 10,000 times if needed!

I hope this helps you, and I hope this helps you communicate effectively with your team.  One other thing that I do consistently is talk to my team…..all of the time.  I talk to them face-to-face, I talk to them via video e-mail, I talk to them by phone, I let them know that I’m always there for them and I’ve got their back 100% of the time, as long as they follow the procedures that we’ve set in place.

Remember to never, ever stop collecting those special moments from your customers and marketplace via video testimonials. Carry that camera everywhere and record the facts as they happen!

Are you ready for SUCCESS?  Never look back again, Call us at 800.770.9984 or Email info@unstoppableprofitproducer.com  to schedule Your F*REE 29 Minute, In-Depth Agency Analysis – you won’t be sorry you did, I GUARANTEE IT!

Mike put hundreds od thousands of dollars in my pocket…

There’s NO time like the present… Time Management

Posted on by Mike Stromsoe

Time… It can be hurtful.  But, in all seriousness, time is something that certainly can be controlled, and it is something that you MUST control.

One of the things we’ve identified in our studies is, everybody’s got the same 24 hours.  It’s not like somebody has an advantage over somebody else.  We’ve all got the same 24 hours, and the last time I checked, we all need sleep, and we all need to have downtime, and frankly time is another four letter word.

HOW are you controlling your time right now? 

You need to identify this, it’s tedious and meticulous, and it’s a pretty uncomfortable process.  It involves sitting down daily for a couple of days and writing down everything that you do.

It’s good to identify the things that you do well, and to spend the majority of your time doing the things that you do well, because that’s where you’re going to get your biggest bang for your buck.

It’s not easy, but once you get it under control… imagine when you walk down the hall and you have a little extra air under your step.  This can happen to YOU!

Your business life will be better, which will in turn make your personal life better, which will in turn allow you to be just better at everything you do.  You can give back to your community more, and it’s just a much more pleasant experience.

“Procrastination is the thief of time.”  –Joseph Heller

What are you waiting for?

To get all of the details about HOW You Can Take Total CONTROL of Your Time TODAY, call 800-770-9984.

Affinity Marketing – It’s a Natural Fit for You

Posted on by Mike Stromsoe

Niches to riches…..if this sounds good to you, then read on!

Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever.

Read my own story below, it’s an example of how your “affinity” can positively affect a niche marketing campaign:

“I started working in my dad’s restaurant when I was 12.  He hired me with one condition. He made me agree that I would work harder than anyone else or I would be fired. I agreed. I started making pizzas. I’d stand next to the girls and they’d show me what to do. They would say, “Crimp the edge a little bit more here, don’t put so much pepperoni on it, and if you do this – don’t put too much sauce.”  They taught me the ins and outs.  After awhile I was making the pizza dough.  In fact, I still have the pizza dough recipe at my house, because I use it from time to time.  There was a long stretch there when I had it memorized.  It was who I was.”

 

“Nowadays, when I’m working in the agency business, I can walk the walk, I can talk the talk, and when I walk into a restaurant, I understand everything that’s going on in the kitchen.  I understand – to boot, I also ran a restaurant for three years as well. So I understand why the mats need to be cleaned every night.  Why they need to take the filters down and run those through the dishwasher, maybe every couple of nights, or maybe once a week is good enough.  I understand why their Ansul system needs to be up to date.  I understand the heat concerns, and the food-borne illness concerns, and what the implications are of someone getting sick off your food, and what the potential liabilities are, and how to talk to your people about serving liquor, and everything that’s involved with that, because it’s who I was and what I did for a number of years.  I was emotionally involved from the deepest part of my soul.”

By having a history deeply entrenched in an affinity market you can tip the marketplace in your favor… What is your affinity market?

This is a No Brainer…

Posted on by Mike Stromsoe

Talk to lots of agency principles, producers and other agency team members. When we discuss referrals, most say “we get lots or most of our business from referrals”.  I then ask about the structure of their referral program. Normally, a period of silence follows.

Watch this 3 minute video with a pen and paper in hand >>>> http://bit.ly/gMP28r

When you do, your systematic structure begins.

Hope this helps to continually build the agency that will support the life of your dreams.

More good news – EVERY single piece of our referral program is ready for you to plug and play today at a very deeply discounted price of $299.00 (that’s 27% off). Call 800-770-9984 now before it’s too late.

The first 3 callers to order will also receive, as a FREE BONUS, the 6 CD set and workbook of a recently recorded interview by industry expert Ginger Rogers. In this interview, everything we did to take our scratch agency from zero to $1m in revenue in 9 years is revealed…… ALL of the details. Call Now – 800-770-9984!

Keep In Touch With Your Customers and Prospects OR Others Will!

Posted on by Mike Stromsoe

Here are the Top 10 Reasons to stay in touch:

1. Most businesses lose 10-17% of their business every year.

2. 62% of your clients aren’t taking advantage of all of your products or services.

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!

4. Simply saying thank you to your customer will increase your business by 17%.

5. You lose 10% of your influence for every month that you don’t have contact with your client.

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

9. 66% of your business within the next year will come from your sphere of influence.

10. Only 3% of the mail we receive is personal.

What is working for you?  Why or why not?

As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

The Unstoppable Profit Producer Team welcomes questions, comments, or concerns below or if you are ready to change the life of your agency business TODAY CALL 800-770-9984 or Email andrea@unstoppableprofitproducer.com and schedule Your FREE 29 Minute, In-Depth Agency Analysis NOW!

Are You ON It or IN It?

Posted on by Mike Stromsoe

Happy Friday!

What a mountain of opportunity we have in front of us today…. and every day! It is our absolute hope that you are taking advantage of each window that opens before you.

Which leads to this thought process – When do you work ON your business? Do you set a weekly goal with a minimum number of hours that you will commit to work ON your agency business? And when you work ON your agency business, are physically in the office? Do you include “key team members” ? Does your planning always contribute to your overall agency goals?

We call this time working ON our business “Chunka-Time”. Chunks of time planning your success.

Our challenge to you today is to set a weekly goal with a minimum of ONE hour to work ON your business. Not IN it.

Good luck!!!

Not sure what to focus on first? We can help. We have a list of 69 PROVEN Bullets from our own “living agency laboratory” ready to you to implement. Never look back again, call us today – 800.770.9984

Make a difference, Be Unstoppable, Leave No Regrets

What will 2011 bring to you and your business?

Posted on by Mike Stromsoe

The first decade of the 21st century has passed. From terror, to war, to recession, surely we will all remember where we were when the major events of 2000-2010 occurred. But, even during the difficult times, there were great times. Are you a business that refuses to participate in the recession and is having or planning to have amazing success?

As we start off the New Year, we reflect on how important you are to our efforts. Simply having the opportunity to help you make the most of your future is an honor and a privilege. Please let us know if we can help you “jump on the fast track” to creating the agency that supports the life of your dreams in 2011.

What will 2011 bring? I’m not sure. But, I do know that we will be here to help you when in need. We will be here to celebrate with you during the great times and support you during the not so great times. There is ONE thing I do know – change only occurs if you take ACTION.

May you have an amazing 2011!

Mike Stromsoe,  The Unstoppable Profit Producer™

Call 800-770-9984 or Email me info@unstoppableprofitproducer.com.

Check out www.unstoppableprofitproducer.com and claim your 3 Free Gifts Now!

PS Personally, myself and my team in the “living agency laboratory” are planning to build on our 2010 growth – yes growth. IMHO, there are NO other options. See you at the top!

PPS Make a difference, Be Unstoppable, Leave No Regrets!

After 234 Years, You Are Still Free!

Posted on by Mike Stromsoe

As our family huddled closely on the blankets in our yard to watch the annual fireworks show last weekend, I began to ponder the ”price of freedom”. The more I thought about it over the next couple of days, the more I realize that nothing is free, especially our freedom.
When you think of freedom, what comes to mind? Freedom to believe what you want to believe, freedom to work where and when you want, to vote, to have certain rights, to live where you want to live, to earn as much as you want…. What comes to mind?

When it comes to business, the greatest freedom breakthroughs we can have include creating a mindset in our business where people can thrive and want they want to thrive, to create marketing systems that continually produce sales and protection opportunities, where people can make UNLIMITED income, where you are the owner can work the hours YOU want to work and do the things that fulfill your life while your money making agency machine continues to churn profit, with OR without you.

It took me 11 years to create the “Living Agency Laboratory”. Don’t let 11 years go by until you make the decisions I faced in 1998.

Your freedom to live life on YOUR terms can start today.
Click HERE >>> http://bit.ly/aTUAep (or paste the link to your browser)

Wishing all of the success that life has to offer,

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Coaching
Program for Insurance Agents
www.unstoppableprofitproducer.com-Get Your 3 FREE Gifts Right Now!
Phone – 800-770-9984
Email – info@unstoppableprofitproducer.com

PS Don’t take my word for it, these REAL agents say it best:
“ The knowledge of marketing materials and agency business practices that Mike Stromsoe truly understands and has shared with me has made a huge imapct in my life. You see, what Mike taught me is that my life is not about my business, but that my business is there is support my life. Mike Stromsoe is one of the main reasons for my success today”
Bill Gough – Agency Principle
Florence, AL

“My business has grown dramatically because of Mike Stromsoe. He has been the most selfless, most caring person I have known. Every time Mike gives, he gives from the heart. And what he gives is always a gem, a real diamond that makes my business grow. Trust me, anyone doing business with Mike Stromsoe will benefit. My 2 cents.”
Geri Custer – Agency Principle
Phoenix, AZ

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