Money Back Guarantee Sample-Insurance Agency Read this closely…. look familiar? Yes most every word in this guarantee is converted from the product we deliver to clients. We simply put it in a more pleasing format and added our personal “John and Jane Hancock’s” affirming our committment. Implement, execute and take action!
Category: Marketing
The Three M’s of Marketing
I was having a conversation recently with one of our kids who works at a school, and we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school.
He was talking about one of the recent marketing programs that they tried that was not real successful, and after asking a couple of questions, I quickly determined that they were trying to send the wrong message to their target market, and it caused me to think that I need to make sure that I share the strategy of the “Three Ms” with everybody I know.
The first M stands for Marketplace – Who is your market place? What do they think about? What are they looking for? What might be the pain in that particular marketplace you can satisfy? What wakes them up in a cold sweat at 3:01am? Until you know the answers to these questions, you can’t send a message to that market place nor can you create a media to send that message. So, the answer to the first M is to know everything that needs to be known about your marketplace.
The second M stands for Message. Again, what message are you going to be sending to your particular marketplace? Will that message satisfy and solve a current pain that they might have? What’s going on in the marketplace? Are things changing constantly? Is your message going to answer that question that silently playing in their mind consistently? When you come up with the right message to match your market place, you’re well on your way to maximum ROI.
The third M stands for Media. Okay, so you’ve identified your marketplace, you’ve learned about what’s going on in that particular marketplace, you’ve created the perfect message that is going to match the pain in your marketplace. So what media are you going use to deliver your message? A postcard, a letter, a priority mail package, a silver platter? What will be the attention getting device that will get your message read? And more importantly, what will cause them to ACT?
It’s not easy….but nothing good in life is.
Good luck
Your Satisfaction is GUARANTEED or What?
When it comes to guarantees, infomercials immediately come to mind. They have a product they want you to try and do whatever it takes(which I like, the “whatever it takes” part). Normally informercials will offer a very strong guarantee on their product. What is your guarantee? Are you willing to put your money where your mouth is and stand up for your product no matter what? If you do, what will the reaction of the marketplace be? Will it cause them to make a decision to buy from you? Does your guarantee contain multiple guarantee clauses? Is your guarantee in writing? Is it signed by anyone on your team? Is it by chance notarized? A solid guarantee gives your marketplace one more reason to make that decision to do business with you over and above anyone else. If you happen to be in the insurance agency business, you can still easily create a solid guarantee without jeporadizing your position. Implement, execute and take action today!
Someone Paid Me To Learn This Secret!!!
Check this out! I just received it in my own mailbox today….. it’s HOT. Implement, execute and Take action now. Before it’s too late!
Example of Video Testimonial
Here’s a real example of a video testimonial from a Stromsoe Insurance Agency Client:
Testimonial and Credibility Secrets #4
Mike Stromsoe talks more about credibility, how to explode your position with testimonials:
Turns your words into profit-instantly!
By Mike Stromsoe
Ever been driving down the road, been in a store or even been watching a movie and had a great idea? Then thought to yourself ” if only I could get that idea out to my marketplace, prospect base or other list within hours. You can, and the best part is it can be delegated. Been engaged in a lengthy phone call, need to document your file and don’t have time to write notes? You can. This a proven tool I have been using for years – www.copytalk.com. It does cost a little over $500 annually. but for $41 and change a month, I cannot tell you how much time it saves me and better yet, stuff gets done now. Remember, money loves speed. Go to their website and check them out – www.copytalk.com. If you would like a free 30 day trial, let me know. I’ll set you up. Just need your full name and email address. Hope this helps. Make a difference and Be Unstoppable!
PS One of the best things about copytalk is every dictation can immediately be sent to up to 4 people without lifting a finger…automatic autopilot!
Testimonial Secret Number 3-Explode Your Business Today!
Singles Versus Home Runs
Who doesn’t want to score BIG and go home? What entrepreneur doesn’t feel that next great idea will be THE big idea that will turn the tables and create truckloads of cash that will provide mega freedom. Maybe yes, maybe no. As marketers, we test. Secret tip based on painful experience: home runs are few and far between. While you are swinging for the fence, don’t forget to hit lot of singles too. Singles might be other autopilot marketing programs that go on day after day, week after week, month after month and so on. Emails, voice broadcasts, newsletters, direct mail pieces of all types and more. Last check, we had 27 different marketing activities going on every month. Remember, the singles when multiplied add up to runs and thou who has the most runs……wins! What about you, tell us about your story. How do you create singles and home runs?
Implement, Execute and Take Action
The above title is one of my very favorite for I have learned over the last 22+ years in business that ideas are a dime a dozen, but those that are implemented turn into dollars, sometimes hundreds, thousands or millions of dollars. Singles versus home runs will be a future blog topic. My question for you today is – what is your strategy to make sure your important and/or critical business goals get implemented/executed versus becoming part of the pile on your desk or the desk of someone else? How is your delegation plan working daily? Good luck luck on forward progress. Make a difference every day and Be Unstoppable