Blogroll Archives | Page 12 of 20 | OLD : UPP Coaching by Mike Stromsoe

Does Developing Brand Culture Lead to Optimal Employee Engagement?

Posted on February 2, 2017June 12, 2019 by Mike Stromsoe

With Millennials finally coming to age, the employee landscape is changing rapidly. Does your business have a defined and stable brand culture?

Baby boomers and Gen Zs are retiring and growing old, and in their place are Millennials, who want to make the most out of their careers and leave a lasting impression on the world, just as we all want to do. (And as the most diverse generation in U.S. history: so far, so good!)

Millennials demand many changes to the workplace including a work-life balance, flexible schedules, working from home, and more. So how do companies keep their never-before-seen employees engaged? How do they align the values of the company with those of their employees? A strong brand culture is the answer.

Social Strategies

Social media has become an integral part of the Millennials’ life. Social tools can increase employee engagement when the brand culture encourages creativity and collaboration from everyone. Furthermore, a social media customer outreach program allows employees to be the brand while they interact with customers.

Strong and Conscious Brand

When a cricket jumps, does it know where it’s going to land? An analogy that perhaps could be applied to humanity. This uncertainty, however, disengages Millennials. The brand culture should not just be a part of everyone’s work identity, it should be a reason to get up in the morning! If employees feel like they are making a difference, they are far more likely to stay engaged.

Look Towards the Future

Be clear and transparent about the company’s goals. But in order to do this, you must know and live your company goals. Are there any opportunities for growth and development? Millennials need to know in order to make the right decision.

Your brand culture depends on you and how you can convince others to believe what your business believes. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Emotional Intelligence & Insurance: The Causal Connection

Posted on December 19, 2016June 12, 2019 by Mike Stromsoe

There is a high demand for emotional intelligence in insurance, do you have it?

The insurance broker has been pushed too far. Why is the insurance agent angry? The prospect came highly referred by a long time client and was ready to buy. Then, just a few days later, the prospect reports they will be going with another agent.

What happened here? The insurance broker had the best technology that he or she could offer, but that wasn’t enough to convince these ex-prospects. The reason is emotional intelligence. Not everyone has it, and that’s why it’s important that you have someone on your team that does.

Emotional intelligence is the ability to recognize and understand one’s own emotions, correctly read the emotions of others, and utilize emotions to positively manipulate outcomes by managing the thinking and behavior of others.

If this sounds like something out of the X-Men, you may not have this gift.

Let’s give you an example of being able to read emotions.

Let’s say some clients come to and are looking for a top notch insurance agent. You have the know-how, the experience, the office, and the technology. The prospects are impressed by your knowledge in the insurance field, but they get lost when it comes to the paperwork.

Your paperwork comes in the form of many digital copies, and this confuses them and makes them uncomfortable. An emotionally intelligent person would be able to see their discomfort and adapt their business to their needs.

If they aren’t familiar with all the tech, an emotional intelligent insurance broker would bring back the tangible paper. Tangibleness affects people differently and can make or break a deal.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business–no matter your emotional intelligence level.

Insurance Sales Tips for New Insurance Agents

Posted on December 5, 2016June 12, 2019 by Mike Stromsoe

Selling insurance may be among the hardest things to sell, but it’s something you can become good at with time and practice.

Selling insurance is different from selling just about everything else. Insurance will be one of the most expensive things that people purchase, but it’s not tangible, which makes it hard to sell. People can’t hold it, touch it, see it, or even smell it for that matter. You are selling an idea. Trust, and promises.

Selling insurance comes at a huge challenge that most insurance salespeople quit within the first two years. It’s disheartening and that’s why we have written this article. If you are just starting out as an insurance salesperson, make sure that you stick with it and read this article, too!

Dress Professionally

As a salesperson, you already dress professionally. But when you are the sharpest looking person in the office, your coworkers and boss will take you more seriously, but most importantly, you will take yourself more seriously.

Avoid Millennial Vernacular

While you and your friends may be on top of the newest slang, your older clients will surely not be. Use professional language in order to be taken seriously. While every customer is different, you will learn to read customers with more time and experience.

Ask About Their Kids

Old folks love to talk about their kids. You’ll prime their brain to release dopamine, a chemical responsible for feeling good, and they will be more likely to buy from you because of this positive association they have. It may sound like psychological manipulation, but all the best in the business knows this trick–it’s best you learn to use it while you’re young.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Networking Tips for Insurance Agents

Posted on October 17, 2016June 12, 2019 by Mike Stromsoe

Networking events may not be your favorite activity, but it’s crucial to your future success as an insurance agent.

We’re all thinking it, so we’ll just say it: a lot of people are not a fan of the fake smiles, cheesy jokes, forced laughter, overbearing personalities, awkward interactions, and questionable advice from so-called “experts.” But let’s face the realities: the more people you know, the more insurance you can sell; networking events are the best way to meet people. So even if you are one who dislikes networking events, you have to learn how to navigate through them in order to be a success in the world of insurance. Here are some tips that will help you become better at networking and will make you a better insurance agent.

Show Up Early to the Events
Being fashionably late is . . . well, fashionable! It’s easier to blend into a room full of people and you’ll likely run into someone you already know. But that means you’ll miss out on a key opportunity: meeting the organizers. They have a lot of connection power because they’re the ones that set up everything and can set you up in the best possible area to meet the most people.
Don’t Talk Business
While it may be an insurance event, people don’t want to talk about insurance. Get to know the person you have introduced yourself to and listen to what they have to say. If you need to talk about insurance, try and push it towards the end of the event.
Good Business Card
Your insurance card says a lot about what you offer to the table and about you. Have a card that will be memorable and will encourage people to give you a call. Likewise, if you are the one making the calls your card will linger in people’s memories and they’ll be more likely to do business with you.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

18,000 Insurance Leads Go Unsold!

Posted on October 10, 2016June 12, 2019 by Mike Stromsoe

With as many as 18,000 online insurance leads unsold per year, you could be missing out on some major business and sales.

Yes, that number is correct: 18,000 online insurance leads go unsold every single year. Consumers who have embraced social media and technology are choosing “convenience” over “familiar.” It seems like they are choosing the easiest and most convenient solution online rather than taking the time to drive to some insurance agent. The world moves on and if you don’t adapt–you die. Many new consumers are finding that when they knock on the online door, no one is there to answer and they leave.

If the average revenue per lead is $1,000 and there are 18,000 unsold . . . that means there are $18,000,000 of revenue that goes out the window! The number one complaint that everyone hears from insurance agents is that they need leads, so, then, where is the disconnect?

Again, it goes back to being fluent and savvy in the online world. A qualified agent of the 21st century is not only savvy, but comfortable in providing many different quotes from many companies and providing them to the client all through the internet. The goal is to provide near-instantaneous information and guidance, even if you can’t really provide a solution.

Online leads are generally time-deprived individuals who need information as quickly as possible. Failure to do so, will only see them going to the next insurance company (your competitor) and possibly purchasing a policy through them. They want specific information and they expect your employees to be able to help them with these issues. Those employees who are most comfortable navigating the online world have a tremendous advantage over those who do not.

Is your company ready for the online world and the Millennial consumer?

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

What People Are Saying: Insurance Leads

Posted on October 3, 2016June 12, 2019 by Mike Stromsoe

Across the nation, many insurance agents are looking for leads to land them the most business, but what is the industry saying about insurance leads?

Many insurance agents are now looking for what have been termed “leads” and gives them the opportunity to connect with someone who wants or needs the kind of insurance they sell. But just like everything else in the insurance world, the business of “leads” is still in transition. The process, definition, and expectations have changed dramatically. If you are in the insurance market for leads, it’s important to know what your colleagues are saying before you go out into the world.

Previously, leads were generated by telemarketers who would call people and ask to see if they are interested in receiving a quote for insurance. The offer is typically, “better insurance for a lower price.”

Let’s skip a few decades to 2016, and technology has vastly changed the game. A tech team casts a digital net over the internet to determine who is interested in insurance. They’re called cyber-leads. This approach has a different model and a completely different path in converting the potential client.

These consumers are light on time so it’s up to you to give them as much information as possible as quickly as possible. If you can match their “show me fast, deep knowledge, simpler process” attitude, you will likely land their business.

Technology demonstrations should be done over the computer via virtual meeting because the consumer of today does not like to drive to meetings, but do not like talking to robots or automated machines, so it’s important that a human being be on the other side of the call.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

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Discover How To Explode Your Business Thru Referrals & Credibility!

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With Millennials finally coming to age, the employee landscape is changing rapidly. Does your business have a defined and stable brand culture?

There is a high demand for emotional intelligence in insurance, do you have it?

Referrals are one of the main ways you will get new business, but do you know how to get them?

Selling insurance may be among the hardest things to sell, but it’s something you can become good at with time and practice.

Your domain name plays a huge role on how well your insurance agency will market itself.

Networking events may not be your favorite activity, but it’s crucial to your future success as an insurance agent.

With as many as 18,000 online insurance leads unsold per year, you could be missing out on some major business and sales.

Across the nation, many insurance agents are looking for leads to land them the most business, but what is the industry saying about insurance leads?

Thursday, September 1, 2016 at 1:59pm PST / 4:59pm EST

Claim Your Free E-Book & 2-Part Video Training Series

Discover How To Explode Your Business Thru Referrals & Credibility!

Connect With Us Online…