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How to Optimize Your LinkedIn Profile

Tips to update your LinkedIn profile.   With over 467 million members, LinkedIn is a widely used social network for professionals to showcase their skills. It’s also a great opportunity for prospecting and marketing in some industries. LinkedIn can be a useful tool for insurance agents and agencies, especially...

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How to Collect (and Use) Third-Party Endorsements

Tips to secure third-party endorsements for your insurance agencies. With so many agencies—both locally and nationally—competing for business, you can stand out when you allow the words of others to do some of the work for you. A third party endorsement letter is like a testimonial on steroids, and...

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Should You Script All Messages?

Scripting messages for insurance agencies. Let’s talk about the messages that will be going out to 100 percent of the market. The best messages contain the credibility that comes not from your own words, but from the testimonials of your satisfied customers. Messages should also be well planned and...

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Launching a Lost Souls Campaign

Should your insurance agency launch a campaign for inactive clients? From time to time, it’s natural to get some “dead” clients—people who used to have policies with the agency, but for whatever reason, decided not to renew. A certain amount of attrition is just a part of business, so...

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Are You Tracking Your ROI?

Signs you need to start tracking marketing ROI. As a business owner, it’s natural to feel busy and rushed off your feet. Do you often feel so overwhelmed with running your business that you sacrifice staying up with what’s new in marketing and managing vendors? Sometimes it’s so easy...

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How to Manage Business Relationships

Managing yourself can improve your business relations. Theodore Roosevelt once said this about success: “The single most important ingredient in the formula of success is knowing how to get along with people.” If you want to achieve greatness in your business, you have to be ready and willing to...

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