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Niches to Riches…

Posted on by Mike Stromsoe

Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc…

What you’re nicheing in doesn’t really matter, but the fact that you are doing mostly the same thing, or have large segments of business in a particular niche, not only gives you more authority with your underwriters in your companies, it puts you in a position of leadership and authority within the industry to jump from one carrier to another.

In addition to that think of how this affects your agency team.  When they are dealing with the same type of mentality day in and day out, time after time, they tend to keep talking the same talk, walking the same walk.  It becomes much less likely they will make a mistake.  In the same breath, their confidence in their voice to the marketplace becomes that much greater, because they know what they are talking about.

And don’t lose sight of this, it’s absolutely true, I’ve verified time and time and time again: these people talk to each other.  If you go to seminars or conventions on an annual basis, your marketplace is ALL there, they’re all talking to each other, and they’re all trying to pick each other’s brains on who’s the best at what, including insurance. I’ve done trade shows for years in particular niche markets.

When you’re the go-to person, you’re the one they’re talking about, and you’re the only one that they’re talking about, and all of a sudden, as Michael Gladwell, the author, so aptly put it in his book The Tipping Point, “Pretty soon, the paradigm has shifted in your favor.”  You become the one, you become the ONLY ONE, and all of a sudden that entire marketplace wants to do business with nobody else but YOU.

Now let me warn you, this does not happen overnight, it takes a lot of persistence.

You must know the marketplace… What keeps them up at night?

Good luck, make a difference and be unstoppable!

Claim your 3 Free Gifts today at www.UnstoppableProfitProducer.com.  If you are ready to take charge of your future, call us today. 800-770-9984 or email us at info@unstoppableprofitproducer.com .  Don’t wait… Limited Space Available!!!

The URGENCY of Nurturing Your Herd

Posted on by Mike Stromsoe

You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on.

First impressions set the tone and are often impossible to reverse. This is true in almost every aspect of life, and it is especially true in email nurturing.  The initial impression of your marketing campaign can make or break the future decisions made by your prospect and/or client and the ongoing relationship you create.  Connecting with (and being CONNECTED) with and nurturing anyone, how do you avoid having the door slammed in your face?  How do you drive real engagement?

By bringing VALUE and sharing the UNEDITED truth about you and your business..… the MORE you give, the will come back to you. Email nurturing is just what it says it is NURTURING, Not Selling.  You want to build the Relationship because when it comes down to it, it’s ALL About The Relationship!!!

It’s amazing how things come back around, when you least expect them.  Our agency recently sent out an email to our existing clients, subject line read Hot Weather Survival… What you need to know…  I received a reply email from one of our clients that said, “Hey Mike, thanks for the great information. By the way, Do you have general liability, property, casualty, etc. for churches – represent Brotherhood Mutual or similar?  I am now treasurer at my church.”

Just goes to show, that helping people –even when there’s nothing in it for you– can lead to great rewards in the future.  Be good to others, share with them and nurture them, can’t think of anything more ‘social’ than that.  Bring your prospects and clients valuable information right when they need it!

IMHO, the ONLY time you should ever approach selling in your nurture email, is on the PS…and is very situational.

The Unstoppable Profit Producer Program™ includes numerous template (‘done for you’) nurture emails for every month of the year and more.  If you would like to take your agency to a whole new level and put truck loads of cash into your bottom line – TAKE ACTION and CALL 800-770-9984 TODAY for Your FREE 29 Minute, In-Depth Agency Analysis.  There’s NO RISK – I PERSONALLY GUARANTEE IT!!!!

Your Marketplace Needs ALL of Your Options ALL of the Time

Posted on by Mike Stromsoe

The more you tell, the more you sell. To reach every nook and cranny of your marketplace with important, meaningful messages, you must use EVERY tool in your arsenal to make sure that your message is received and comprehended by your marketplace…

The next bullet that I’m going to share with you is a form of phone communications. Phone communication can be multiple things, it could be a direct phone call, telemarketing or it could be a voice broadcast.

One of the most effective tools that we have in our arsenal is the use of voice broadcast. And we send a minimum of three to five voice broadcasts a year. The important ones are Mother’s Day, Father’s Day and Thanksgiving.

Please click the link below to hear a sample of a voice broadcast message we send out:

Here >>>> http://bit.ly/croO1k

Andrea and I just returned from one of the most amazing marketing events that I have ever attended, with boat loads of ideas that will make our profits sky-rocket!!!  And the best part is you will be the direct beneficiary! We are going to reveal EVERY last detail with YOU…  Are YOU Ready to watch YOUR PROFITS EXPLODE?

If you would like to take charge of your future, call us today. 800-770-9984 or email us at info@unstoppableprofitproducer.com.

You have 21 days to WOW your clients!

Posted on by Mike Stromsoe

People that buy insurance buy insurance somewhere.  People hope they’re never going to use it.  People spend a lot of money for insurance.  It’s a paper contract that they hope they’re never going to have to use.  But when you change the paradigm and you turn around and recognize them for something they don’t really want to do to make them feel better about their buying decision, it just shifts.  People love to be recognized.  They love to be shown gratitude.  They love to be thanked for spending their hard earned money with you.

When somebody starts their insurance with your agency, they’re a brand new customer.  Now is a GOLDEN opportunity, a unique, one-time 21 day window to truly earn their trust. So, do you immediately take this type of action…

Day 0 Thank You Card. Day 0 means the intention is that you get that thing out immediately.  In our agency we use a customized thank you card with our team picture on the front, blank inside except for a couple of words.  We place some business cards in there of their CSR, and handwrite a note inside thanking them for their business.

Day 4 Welcome Package. This is a large envelope, preprinted on both sides.  It has a lot of neat things printed on the envelope itself.  Safety tips on the back and a big message on the front that says, “Welcome to our agency.”  This is always hand address and inside is four to five systematic pieces of paper messages that are sent to the client.

Day 14 Mega Package. This envelope is Huge and it’s RED!  The intention of this particular envelope is to wow the customer.  Day 14 has just tons of stuff in it.  Now keep in mind they’ve already received the thank you card.  They’ve already received the Day 4 envelope, and they might be thinking to themselves, “Wow this is pretty neat.  This agency really cares about their customers.  They really care about our relationship and I’m feeling pretty good about things right now,” and then Bam… about ten days later comes this huge envelope with all of this cool stuff in it.  It really WOWs their socks off!

Remember, the average lifetime value of a customer is eight to ten years. So take the revenue for that client and multiply it by the number of years.  Is it worth it? I think you’re going to find that it’s a YES!

And that’s not all…….AAA new clients also get the Super Secret “OCT Gift”.

“No one cares how much you know until they know how much you care.”

 

To get all of the details about HOW you can implement this in your agency TODAY, Call 800-770-9984.

 

We have 1 more slot open for the month of April. Don’t miss out!

 

This is a No Brainer…

Posted on by Mike Stromsoe

Talk to lots of agency principles, producers and other agency team members. When we discuss referrals, most say “we get lots or most of our business from referrals”.  I then ask about the structure of their referral program. Normally, a period of silence follows.

Watch this 3 minute video with a pen and paper in hand >>>> http://bit.ly/gMP28r

When you do, your systematic structure begins.

Hope this helps to continually build the agency that will support the life of your dreams.

More good news – EVERY single piece of our referral program is ready for you to plug and play today at a very deeply discounted price of $299.00 (that’s 27% off). Call 800-770-9984 now before it’s too late.

The first 3 callers to order will also receive, as a FREE BONUS, the 6 CD set and workbook of a recently recorded interview by industry expert Ginger Rogers. In this interview, everything we did to take our scratch agency from zero to $1m in revenue in 9 years is revealed…… ALL of the details. Call Now – 800-770-9984!

Keep In Touch With Your Customers and Prospects OR Others Will!

Posted on by Mike Stromsoe

Here are the Top 10 Reasons to stay in touch:

1. Most businesses lose 10-17% of their business every year.

2. 62% of your clients aren’t taking advantage of all of your products or services.

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!

4. Simply saying thank you to your customer will increase your business by 17%.

5. You lose 10% of your influence for every month that you don’t have contact with your client.

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

9. 66% of your business within the next year will come from your sphere of influence.

10. Only 3% of the mail we receive is personal.

What is working for you?  Why or why not?

As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

The Unstoppable Profit Producer Team welcomes questions, comments, or concerns below or if you are ready to change the life of your agency business TODAY CALL 800-770-9984 or Email andrea@unstoppableprofitproducer.com and schedule Your FREE 29 Minute, In-Depth Agency Analysis NOW!

Remove ALL Doubt

Posted on by Mike Stromsoe

How can anyone you propose to do business with really know that every step of their new business relationship is unconditionally guaranteed? Has every doubt of concern been removed right from the beginning? Is what you say you are going to do supported with a written guarantee?

If it’s not, it should be. It will set you apart, instantly. It’s so easy and the good news is every word is simply part of the policy language.

Do you want to be like every other agency or do you want to stand out from the rest of the crowd.

Today and today only, you can have an actual sample copy of the CURRENT Triple Guarantee we use in our “living agency laboratory”.

Get yours today, send an email to info@unstoppableprofitproducer.com and insert “triple guarantee” into the subject line.

The good news is every person who is a part of any of our coaching programs receives this document and hundreds of others in word or publisher for instant use in their agency.  Call 800-770-9984 Today for your F*REE 29 minute, in-depth Agency Analysis!

Are You Feeling LUCKY This Month?

Posted on by Mike Stromsoe

Today our team decided to share with our clients just how lucky we feel to have their business.   Take a look at what we came up with…

Gas prices continue to soar.  The Stromsoe Insurance Agency Total Protection Team is doing everything possible to help you in this time of need.  For the month of March 2011, Refer a Friend or Anyone to our team, if your referral receives a free quote, YOU receive a $25 Gas Card in addition to all of the other 2011 Referral Program rewards!!!

PS There is NO LIMIT to the number of times you can WIN… Good Luck :)

Wishing you all the best,

Mike Stromsoe and the
Stromsoe Insurance Agency Total Protection Team

P. 951-600-5751 or 877-994-6787
F. 951-677-6265
Email – insure@siaonline.com
www.SIAonline.com

*******************************************************************

PS Check out our agency blog for more UNSTOPPABLE ideas – www.siaonline.com/411sia

 

Finally, He Was Listening…

Posted on by Mike Stromsoe

I was having a conversation recently with one of our kids who works at a school, we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school.

He was talking about one of the recent marketing programs that they tried that was not real successful, and after asking a couple of questions, I quickly determined that they were trying to send the wrong message to their target market, and it caused me to think that I need to make sure that everyone has a crystal clear understanding of the “Three Ms”.

The first M stands for Marketplace – Who is your market place? What do they think about? What are they looking for? What might be the pain in that particular marketplace you can satisfy? What wakes them up in a cold sweat at 3:01a.m.? Until you know the answers to these questions, you can’t send a message to that market place nor can you create a media to send that message. So, the answer to the first M is to know everything that needs to be known about your marketplace.

The second M stands for Message –  Again, what message are you going to be sending to your particular marketplace? Will that message satisfy and solve a current pain that they might have? What’s going on in the marketplace? Are things changing constantly? Is your message going to answer that question that silently playing in their mind consistently? When you come up with the right message to match your market place, you’re well on your way to maximum ROI.

The third M stands for Media –  Okay, so you’ve identified your marketplace, you’ve learned about what’s going on in that particular marketplace, you’ve created the perfect message that is going to match the pain in your marketplace. So what media are you going use to deliver your message? A postcard, a letter, a priority mail package, a silver platter? What will be the attention getting device that will get your message read? And more importantly, what will cause them to ACT?

It’s not easy…. but nothing good in life is.

And that’s not all – More Intimate Details That Will Answer Every Question Above The 3 M’s
press this link >>>> http://bit.ly/f7USoE right NOW!

Stay Tuned –  71 More Insider Secrets To Be Revealed….. until then, Make a Difference, Be Unstoppable, and Leave No Regrets.

What will 2011 bring to you and your business?

Posted on by Mike Stromsoe

The first decade of the 21st century has passed. From terror, to war, to recession, surely we will all remember where we were when the major events of 2000-2010 occurred. But, even during the difficult times, there were great times. Are you a business that refuses to participate in the recession and is having or planning to have amazing success?

As we start off the New Year, we reflect on how important you are to our efforts. Simply having the opportunity to help you make the most of your future is an honor and a privilege. Please let us know if we can help you “jump on the fast track” to creating the agency that supports the life of your dreams in 2011.

What will 2011 bring? I’m not sure. But, I do know that we will be here to help you when in need. We will be here to celebrate with you during the great times and support you during the not so great times. There is ONE thing I do know – change only occurs if you take ACTION.

May you have an amazing 2011!

Mike Stromsoe,  The Unstoppable Profit Producer™

Call 800-770-9984 or Email me info@unstoppableprofitproducer.com.

Check out www.unstoppableprofitproducer.com and claim your 3 Free Gifts Now!

PS Personally, myself and my team in the “living agency laboratory” are planning to build on our 2010 growth – yes growth. IMHO, there are NO other options. See you at the top!

PPS Make a difference, Be Unstoppable, Leave No Regrets!

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